Do you struggle to come up with Instagram story ideas as a real estate agent? You’re not alone, to be sure. Although Instagram stories have been available since 2016, a lot has happened in that time.
In this blog, we will provide a few effective (and simple) Instagram story ideas that every real estate agent can utilize to help liven up their social media presence, increase engagement, and add value.
Create engagement on Instagram with polls
Using polls is one of the most effective ways to increase engagement and interaction with your audience. This tool allows you to have some fun, display your individuality, and get a sense of what your followers are interested in.
Here are some options:
- Which landscaping do you like better? Modern or Classic
- Which kitchen do you like better? White Cabinets or Blue Cabinets
- Which bathroom would you want? Option 1 or Option 2
- Roses or hydrangeas?
- Would you cook dinner in this kitchen? Yes or No.
See how we did it below:
BONUS: Use photos from one of your current listings. This is a great way to get eyes on them in a very low-key way, and is a great way to drum up a conversation.
Spotlight members of your community and your preferred vendors
Remind your followers that you are the go-to person for information in your area. You can provide excellent real estate service as well as a recommendation for the best spot to get their outfit adjusted or the best piece of pizza or taco Tuesday spot is in the city.
A simple video or snapshot posted to your Instagram story while you go about your daily routine shows your followers that you’re still active in the community! Include shout-outs to the loan officers, inspectors, and other members of your team.
Showcase the local spots and tag them in the story. See how we did it here:
Tagging is not only a great way to get more attention on businesses and community members you love and want to support, but it also makes it easy for them to reshare your stuff, exposing their audience to your page as well!
Provide market updates regularly
Education, education, education. Most people believe that today is a horrible time to buy and sell real estate, and this is due to a lack of knowledge. They don’t get it because they don’t understand. So let them know!
Use your Instagram stories to deliver market updates in the form of infographics and educational articles that you may discuss in your tale. Your viewers will feel more empowered to make real estate decisions as a result of your presentation. They’ll see you as an authority because you keep them informed. Win-win!
Instagram Stories Are a Form of Marketing that Feels Genuine
Instagram stories allow you to engage with your followers in a more genuine way. It’s a fantastic method to showcase both your properties and your personality.
Today’s consumer wants to see the person behind the brand, and this platform helps you to be more honest and frank in your marketing efforts.
Begin slowly, be patient, and don’t be afraid to try new things.
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