With the current situation of COVID-19 outbreak there are many unanswered questions and concerned minds. We don’t know how big it will get, how soon it will go away or the long-term impact it will have on our economy. 

Here’s a quick message from David Anderson, CEO of LionDesk:

What we do know is that in time this, too, shall pass and now is not the time to panic. Now is the time to invest in your business and your database.  

This is a sensitive time. But also, a time to take care of your business and be there for your clients & customers. 

This is a good time to double down on making sure your database has all your contacts in one place, is tagged properly for segmentation and connected to all your lead sources and tools so when the time is right, you can reach out to every single person in your database. 

“When fishermen can’t go to sea, they mend their nets” 

The interest rates look like they will continue to drop, and your contacts will want to know. The stock market is tanking so your clients will be looking to invest their money in real estate. Your customers and contacts may be concerned that this could be like the 2006-2008 crash, despite overwhelming data that suggests this is not the case.

Reassure them.

They are still depending on you to keep them informed, to give them advice, and to be there for them to answer questions relating to the market. 

So be there for them. 

Let them know you’re here for them. Even if all you send is a simple message telling them you hope they stay safe, and that you’re available if they have any questions during this time.  

While this industry tends to fall under extreme competitiveness, everyone’s success comes down to one thing – RELATIONSHIPS. 

Think about all the people involved in a successful deal. 

The listing agent, the buyer’s agent, the loan officer, the appraiser, title, escrow, staging, photography, etc., and of course the client. 

While we could compete against each other, at the end of the day we all win when we work together. 

So, even if things are quiet right now, use this time. Take this time to organize your business so you can focus on spending time with your family, securing your home and finances.  

But also, remember to stay connected with your clients, with your sphere, with your coworkers, with other agents and mortgage professionals. Because at the end of the day… 

We are all #connected.